How To Increase Your Exposure With Instagram Stories

If you want to gain more followers and engagement on Instagram, there are quite a number of things to keep in mind. In addition to utilizing Boostly to make the most of your traffic and have your account seen by thousands, Instagram Stories should be implemented as well to really maximize your account’s exposure.

Not only are Instagram Stories a great way to interact with your current followers, but they are also helpful in gaining new followers as well. Between location stickers, mentions, hashtags, and much more, let’s look at how to increase your exposure with Instagram Stories.

While we all play the number game on Instagram, we need to remember that what’s most important is having the most engaged followers on the platform. That means building a connection with your following and offering useful information through content creation. This content comes in the form of both posts and Stories, where posts used to be the center of attention. However, now it’s ever so important to put that same amount of effort into Instagram Stories. 

By posting to Instagram Stories regularly, you show your community and Instagram that you’re an active user on the platform. Of course, you’ll want to broaden that community as much as you can so that you’re able to leverage your brand or business and become a key player within your industry. This leverage can come in forms of collaborations, increased sales, partnerships and much more.

The key to gaining more followers in general is to be more discoverable. Of course you’ll need to stand out amongst the rest with amazing content as always, but push that exposure to the max through utilizing Instagram Stickers. 

Adding stickers to your Stories will serve as the connector between you and new followers. It’ll help your content be seen by more than just your following and there are several different fun sticker options to choose from.

1. LOCATION

Tagging your Story with a location sticker will grant your account the opportunity to have your Story included within the live story of that particular location. This is a great tactic because if someone is researching a new restaurant, city, hotel or place, there’s the possibility they’ll stumble upon your Story if the location is tagged, which will open up the door for them to discover your profile is well. Remember though, the viewer has to like what they see, which is why it’s still really important to post crisp quality content on your Story as well. 

2. HASHTAG

Just as posts benefit from hashtags, Stories do as well! Again, this works in the same as a location sticker, where hashtags have live Stories that users are able to watch. You’ll want to be a bit more strategic with the types of hashtags you choose to include in your Story, as some hashtags are oversaturated and this will diminish your chances of being included in the live Story. 

Be picky with your hashtags just as you would on a post, and if you’re unsure on exactly which hashtags you should be using, check out our article on How To Improve Your Hashtag Strategy.

Sneaky tip: If you’re not really into tagging all of these hashtags or locations since sometimes they can make the Story feel a bit cluttered, feel free to minimize the size of the sticker or even hide it within your Story. As long as it’s there, Instagram will still categorize your content under whichever location or hashtag you use. 

3. MENTIONS

This sticker doesn’t give you as much exposure as Location or Hashtag stickers, however, it can still be used to strategically grow your account. When you mention an account, this leaves room for the account who is tagged to re-post your mention on their Story, which would then expose your account to all of their followers.

Be picky when doing this and only mention an account if it’s relevant to you or your post. If it’s irrelevant, this could lower your chances of being re-posted or if the mentioned account does not align with yours, their followers may be disinterested in you, which would not help your account in any way. 

To properly go about using mentions, team up with an account you’d like to collaborate with and shout each other out. This is a great way to gain more followers and overall traffic to your profile.

4. POLLS

Get to know your audience through the use of Polls. This sticker in particular is a great gateway to understanding your audience and catering your content to the interests of those who are currently following you. Once you get a good grasp on what your followers want, this will invite like-minded accounts to take interest in your profile. 

This is where popular interests take the stage and the more relevant your content is to your followers, the more relatable it will be to new followers as well. At the end of the day, people will follow your account because it is relevant to their interests so what better way to find out what the people want then to directly ask them in polls.

5. QUESTIONS

Similar to Polls are Story Questions. This sticker allows for a more detailed question and response on your Story.

Questions are a great way to really boost your engagement, and the more people respond to your Story, the more your account will begin to show up for them. To elaborate, your Stories will show up closer to the front of their Story line, and your posts will appear more frequently on their feeds since Instagram can sense there’s an interest between you and the follower.

So essentially, this is a way to beat the algorithm and get your engagement rolling! 

Even though it may seem like a small adjustment, these simple stickers will really go a long way in growing your Instagram exposure. Plus, the best part is – they’re free! 

Boostly is the #1 Instagram Growth Service to help you build an engaged audience, drive traffic and generate sales from Instagram! Get started for free today: