How To Use Instagram Story Polls To Engage With Your Audience

The key to improving your views on Instagram Stories is to connect with your audience. This means you’ll want to motivate engagement through your content and what better way to do so then implementing polls into your Instagram Stories! 

As of late, Instagram has added some fun and creative stickers to Instagram Stories, which have definitely improved viewer rates and interactions between accounts. Using stickers in the right way will help keep your viewers engaged so that they don’t swipe right past your Story!

Now the question at hand is have you been utilizing these stickers, and in particular poll stickers, to make the most of your Stories? If not, keep reading to figure out how to use Instagram Story polls to engage with your audience.

Before we get involved in amazing ways to use polls within your Stories, let’s first take a look at WHY Instagram Story polls are so beneficial.

Double Take

Give viewers a reason to stop. As soon as there’s an interactive portion on your Story, this attracts the attention of the viewer, causing them to inadvertently take a quick pause on your Story for a longer amount of time.

So bring more attention to your Stories and create a reason for viewers to spend more time watching your content! 

Connect, connect, connect!

Instagram Story Polls are a fantastic conversation starter. By adding a poll, you’ve now opened the door to connect with new clients, friends, businesses and overall more people in general. 

If the poll wasn’t there, there’s not necessarily any sort of motivation for a viewer to respond to your Story. However, if you creatively add a poll somewhere in the mix, this will inspire viewers to respond and ENGAGE.

Market Research

Ask your audience their opinion! This can give you some valuable insight into conducting market research amongst your buyers. You can get a feel for if your audience is even interested in the content you’re putting out there, or test out a new product before it’s released to see if users are into it. Plus, your audience will be excited to be included in your decision making process.

Everyone has an opinion, so give your viewers a pedestal to let those opinions be heard!

New Content

See if the direction you’re headed in is even of interest to your audience. This is a great way to get feedback on a new blog post you’ve written or a new photo you’ve posted. 

You no longer have to waste your time on things people (and more importantly your viewers) don’t care about. Get feedback from your audience about whether or not they’d be interested in a topic or product before you spend all of your precious time writing or designing. 

Now, there are two ways to implement an Instagram Story Poll. You can choose the effortless emoji slider poll, or the more traditional question/answer poll. So let’s take a look at the difference between both.

Emoji Slider Poll

Here you’re able to ask a question or write a statement and the viewer is then able to slide an interactive heart eye emoji on a scale to represent how much they love the content. 

It’s so easy for the viewer to use, it’s almost effortless.

Traditional Question/Answer Poll

This is where you can get more in-depth with your users and see a percentage breakdown between two answers. It’s also a great way to pick up an overall vibe of whether or not your viewers are interested in your content. Simply ask and you shall receive!

Regardless of which one you use, Instagram Story Polls are here to help you learn more about your audience, and there are several ways to do it!

Direct Traffic

Write a new blog post or upload something new to your website? Make sure people know about it! Link the post within the Story along with a poll. Or let the poll serve as a friendly reminder for viewers to check out whatever it is you’d like them to see. You can create a whole story line or just ask ‘Have you seen my latest post?

Then give a CTA and direct viewers to the post or your website. 

Make Jokes

This is a great way to get your audience to laugh with you (or at you). Instagram doesn’t have to be so serious all the time. Have fun with your polls and if there’s room for a joke, do it! People want to laugh!

Control

Let your viewers have a say in the outcome of a live situation. It can be as simple as deciding what you want to eat for lunch. Whichever option receives the most votes, go with that option and show your viewers in the next Story post. This will create a fun interactive experience for both you and your viewers, and take away the burden of making daily decisions. 

Get Quick Feedback 

Thinking of releasing a new product? Get some feedback from your audience by asking them what they want next or if they’re potentially interested in your idea. Maybe this will provide that extra motivation you’ve needed to bring this new idea to life, or perhaps it will help change the direction of your plans based upon the feedback.

Either way, it will give you a deeper understanding into what your clientele is looking for (or interested in) and help you make improvements along the way. 

Problem Solve

Use polls to directly solve a customer’s problem. Maybe they’re having a difficult time determining which of your products is right for them.

For example, if you’re a beauty brand and you have two products that are a similar color, show them the difference through a poll!

The opportunity to get to know your viewers better and perform meaningful market research amongst your target audience is definitely something to keep in mind when deciding between using the Instagram Story poll sticker or another option. What are some of the creative ways you utilize Instagram Story polls? 

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