Trending Instagram Hashtags: 4 Ways to Get Your Post Featured
If you’ve ever searched for a hashtag on Instagram, you’ve probably noticed the grid of nine “top posts” that appear at the top of the results page. According to Instagram, top posts appear on trending hashtags “to show you some of the most popular posts that were tagged with that hashtag.” Underneath the top posts, posts are arranged chronologically and are constantly being updated, so getting into the top posts can mean huge exposure for your brand!
What are Trending Instagram Hashtags?
If you’ve ever searched for a hashtag on Instagram, you’ve probably noticed the grid of nine “top posts” that appear at the top of the results page. According to Instagram, top posts appear on trending hashtags “to show you some of the most popular posts that were tagged with that hashtag.” Underneath the top posts, posts are arranged chronologically and are constantly being updated, so getting into the top posts can mean huge exposure for your brand!
Like the Explore Page, top posts are chosen algorithmically based on several factors. While the Explore Page is essentially an aggregation of posts that Instagram thinks you’ll like based on your behavior, when you browse a hashtag on Instagram, every Instagram user sees the exact same top posts!
It doesn’t matter if you’re in Maui or Madagascar, if you get into the top posts for an Instagram hashtag, anyone who searches for that hashtag will be able to see your post. So the opportunity to go viral is pretty huge!
What Makes a “Top Post” on Instagram?
1. Engagement
While no one knows exactly how the Instagram algorithm works, we do know that Instagram favors posts that get a lot of engagement, meaning that if your post receives a ton of likes and comments, it’s more likely to feature in the top posts of a trending hashtag. Check out the search results for the hashtag #stayandwander. Most, if not all, of the top posts have over 3,000 likes and 40 comments! The same is true for #throughthepines, which is significantly less popular.
Even #sweetdreamsdlf, which has just 65,600 posts (compared to the 2.3 million posts on #stayandwander), generates top posts in the range of 500 to 3,500 likes.
2. Schedule Instagram Posts for Optimal Times
What this shows is that if you use multiple hashtags in your posts, you can trend for some of them, all of them, or none of them—and all of this depends on how popular the hashtag is. Super-popular hashtags can be very competitive, so unless you can generate thousands of likes in just a couple of hours, your chances of getting into the top posts are pretty slim.
Also keep in mind that the larger the hashtag, the more quickly the top posts are refreshed. For a large hashtag like #finditliveit, it’s unlikely that you would stay in a trending spot for more than 24 hours. But for smaller hashtags, like #pinkobsessed, you may be able to remain trending for a day or two (or more)!
The takeaway: Use a mix of popular hashtags and less popular hashtags to increase your chances of being featured in the top posts!
3. Engagement “Growth Rate”
For example, a post that gets 500 likes in 2 hours has a better chance of ranking in the top posts than a post that gets 5,000 likes over 24 hours.
This isn’t a perfect science—there are a ton of other factors to consider. But the bottom line is: If you want to get into the top posts for a hashtag, speed is of the essence. It doesn’t matter if your account has 5,000 or 50,000 followers, so long as your post’s engagement growth rate is higher than everyone else’s.
This is actually kind of a blessing in disguise. Why, you ask? Because for most accounts, it’s a lot easier to get 500 likes quickly than it is to get 5,000 slowly. If all Instagram cared about was the amount of likes a post gets, then only the biggest accounts with the most followers would have a chance of making it into the top posts for a hashtag. The growth rate component levels the playing field and gives an opportunity to smaller accounts to get featured in the top posts.
How to Get Featured in the Trending Instagram Hashtags?
1. Pick the right hashtags
Remember that the relevance of your hashtag is much more important than how popular it is. Rather than just adding random hashtags (#sunset, #girl, #cali) to your photos, find what hashtags are killing it in your niche! This way, you can connect with other creatives in your industry and develop personal relationships.
2. Generate a ton of engagement
Once you’ve picked the right hashtag, you need to focus on getting as much engagement on your post as quickly as possible. And one of the best ways to do this is to schedule your Instagram posts for when your audience is most active on Instagram.
If you post when your audience is most active on Instagram, you’re more likely to drive engagement on that post. That engagement will translate into Instagram bumping your post higher up on users’ feeds, which, in turn, will result in even more engagement on your post. It’s a cyclical process: higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility… and it all starts with when you post on Instagram.
3. Use 3-5 “big” hashtags on your post
If you want a shot at getting into the trending Instagram hashtags, you also want to include 3-5 “big” hashtags that are less targeted but generate a lot of likes and comments. Some examples are #instagood, #photooftheday, and #vscocam. These “big” hashtags should still be relevant to you, but they should have a ton of posts and a high amount of engagement (lots of people searching for them).
For example, if you’re a fashion brand, you could use some big hashtags like #stylediaries, #whatiwore, and #lovethislook, and then some more niche hashtags that are relevant to your specific post.
4. Create a call-to-action (CTA) in your caption
It’s hard to say what the Instagram algorithm favors more: likes or comments. But in any case, generating a ton of comments on your posts is important if you want to get featured in the trending Instagram hashtags. That’s why we can’t stress enough the importance of including a call-to-action in your Instagram captions. It’s
To create a call-to-action on Instagram, you just need to ask your followers to do something after reading your caption! You can ask them a question about what they’re up to this weekend, or what they think of a new product, and tell them to leave their answer in the comments.
Getting featured in Instagram’s top posts is a great way to get your brand noticed by new viewers—and it’s a lot easier than it seems! You just need to focus on executing your Instagram hashtag strategy while boosting your engagement by posting great content when your followers are most active.